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The collaboration, titled ‘Re:Imagine London’, is a video game experience within the game where players can explore and build within a virtual London. The partnership’s goal was to encourage players to start exploring urban development and engagement by gamifying a sandbox development.
According to Zaha Hadid Architects, players will be invited to create buildings and walkable areas within a sustainable and mixed-used planning environment.
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XR is in the initial part of a new cycle where mixed reality, spatial mapping and computing, and AI are starting to become always more relevant. But the devices are still bulky, expensive, and full of friction, and this creates an innovation dilemma for people wanting to make a business in immersive realities. Let me explain to you what I mean.
...Talking about the everyday use of XR, a few weeks ago it became viral on social media an experience developed during a hackathon where people could have an AI-powered cooking assistant on the Quest. I found it amazing, it’s absolutely cool that you can have an assistant who can analyze the content of your fridge and suggest to you what to cook and how to do it.
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Avantis is the creator of ClassVR, an all-in-one VR/AR headset and content platform designed specifically for K-12 classrooms. Used by more than 2 million students in 200,000 classrooms in 90 countries, it includes all hardware, software, tools, training, support and implementation services needed to deploy VR/AR in the classroom. It also provides access to the Eduverse platform, ClassVR’s library of content which gives teachers access to hundreds of thousands of pieces of VR and AR content and resources to enhance lessons and engage students more deeply in their learning.
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For Google, the AI boom's arrival is perfectly timed for an AR revival. Internally, the company has been consolidating efforts to move faster, hoping to spark partnerships for a range of head-worn devices. At the same time, it faces an uphill battle in convincing customers, partners, and employees that it's prepared to make it work. Internally, Google teams are heavily focused on Android XR, a new software that Google hopes hardware partners will want to build devices on.
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What if a digital twin of Earth existed? What if a twin that is exactly like the real Earth could be recreated in virtual space? And what if changes in weather, disaster conditions, or urban activities could be updated in real time? Herein lie Associate Professor Yokoya’s goals and dreams.
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VR studio and label Creature announced Starship Home, a plant-filled mixed reality adventure that turns your living room into a spacecraft on a mission to save alien flora. In it, we get a look at the virtual windows, control panels, and other components, which are placed strategically around your room to make it feel like you’ve blasted off into space.
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at Disney Quest VR in the 1990s, to being an early backer of the Oculus Rift DK1 on Kickstarter in 2013, to leading the Oculus VR/AR team at Meta from 2017 to 2020 (and getting to work alongside VR legends like John Carmack, Brendan Iribe and Jason Rubin), and always testing every VR product or experience I can get my hands on.
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BMW aims to educate the public about the role of mixed reality (MR) technology in regard to the future of passenger economy and entertainment. That said, this isn’t some boring classroom type of education or your average MR gaming experience using a handheld controller. The immersive experience that BMW created using VR allows drivers to feel the vehicle’s various features and interact with its surroundings in real-time. It’s unlike anything that’s been done before, according to Hountondji.
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Altogether, Wendy’s execution is a model for how brands should be thinking about the metaverse. Rather than getting carried away with selling virtual goods or treating it as a revenue center (as some brands are doing), it should simply be considered as an additive marketing channel.
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As examined in a report from our research arm, ARtillery Intelligence, web AR continues to emerge as an opportune vessel for immersive experiences. For those unfamiliar, this is when AR is delivered through the mobile browser as opposed to apps. This offers several advantages.
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