7 posts tagged with "AR"

Best of ISTE24 - AR and VR Continue to Get Real

July 12, 2024

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Avantis is the creator of ClassVR, an all-in-one VR/AR headset and content platform designed specifically for K-12 classrooms. Used by more than 2 million students in 200,000 classrooms in 90 countries, it includes all hardware, software, tools, training, support and implementation services needed to deploy VR/AR in the classroom. It also provides access to the Eduverse platform, ClassVR’s library of content which gives teachers access to hundreds of thousands of pieces of VR and AR content and resources to enhance lessons and engage students more deeply in their learning.

Google resets its ambitions for AR glasses to make up lost ground

July 12, 2024

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For Google, the AI boom's arrival is perfectly timed for an AR revival. Internally, the company has been consolidating efforts to move faster, hoping to spark partnerships for a range of head-worn devices. At the same time, it faces an uphill battle in convincing customers, partners, and employees that it's prepared to make it work. Internally, Google teams are heavily focused on Android XR, a new software that Google hopes hardware partners will want to build devices on.

Vision Pro is an over-engineered “devkit”

March 11, 2024

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at Disney Quest VR in the 1990s, to being an early backer of the Oculus Rift DK1 on Kickstarter in 2013, to leading the Oculus VR/AR team at Meta from 2017 to 2020 (and getting to work alongside VR legends like John Carmack, Brendan Iribe and Jason Rubin), and always testing every VR product or experience I can get my hands on.

XR Talks - Web AR Closes the Gap

October 7, 2022

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As examined in a report from our research arm, ARtillery Intelligence, web AR continues to emerge as an opportune vessel for immersive experiences. For those unfamiliar, this is when AR is delivered through the mobile browser as opposed to apps. This offers several advantages.

Hands-on - Mojo Vision’s Smart Contact Lens is Further Along Than You Might Think

July 5, 2022

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If the company’s eye-tracking is as precise (and accurate) as they claim, it would be a major win because it could enable the device to function as a genuine AR contact lens capable of immersive experiences, rather than just a smart contact lens for basic informational display. Mojo Vision does claim it expects its contact lens to be able to do immersive AR eventually, including stereoscopic rendering with one contact in each eye. In any case, AR won’t be properly viable on the device until a larger field-of-view is achieved, but it’s an exciting possibility.

Nespresso creates "enchanting phygital experience for the senses" with Gifts of the Forest campaign

December 21, 2021

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Described by Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign. The creative concept intends to reference the rich biodiversity of rainforests and was developed in collaboration with fashion designer Johanna Ortiz. Visitors to Nespresso boutiques worldwide will encounter an "extraordinary showcase" using augmented reality (AR) and sound technology.