🟣 SC
Described by Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign. The creative concept intends to reference the rich biodiversity of rainforests and was developed in collaboration with fashion designer Johanna Ortiz. Visitors to Nespresso boutiques worldwide will encounter an "extraordinary showcase" using augmented reality (AR) and sound technology.
Read more