🟣 SC: Spatial Computing
In their twenty years of existence, smartphones taught us that “being mobile” and having the internet in our pockets offers enormous benefits for everyone. But the smartphone also showed us that—perhaps more than ever—we’re slaves to our screens. Years after evolving from being chained to a desktop, we still need to liberate ourselves from doing everything on the computer’s terms.
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We use them everyday, be it handheld or atop a desk. My Creative Monologue this time discusses the positive and negative sides of screen development, and how we are using them for videos, websites and UI.
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The image of people walking down a city street, staring into their phones, blissfully unaware of the world around them may be the ultimate symbol of the 21st century. In the last 20 years, humans have changed how we look at the world.
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Despite some initial skepticism, more surveys are showing that consumers are eager to participate in the metaverse, and they’re looking for ways to engage with their favorite brands in virtual environments.
Read more🟣 SC: Spatial Computing 🌀 DTech: Digital Technologies 🔴 HCI: Human-Computer Interface
For creators in these fields and many more, there’s a growing need for better visualization techniques. Creators need to be able to see their digital 3D creations in a new way — and now, with ASUS Spatial Vision, they can. Debuting in our new ProArt Studiobook 16 3D OLED and Vivobook Pro 16X 3D OLED, this revolutionary tech allows creators to see their work in three dimensions, no bulky glasses required.
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Altogether, Wendy’s execution is a model for how brands should be thinking about the metaverse. Rather than getting carried away with selling virtual goods or treating it as a revenue center (as some brands are doing), it should simply be considered as an additive marketing channel.
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As examined in a report from our research arm, ARtillery Intelligence, web AR continues to emerge as an opportune vessel for immersive experiences. For those unfamiliar, this is when AR is delivered through the mobile browser as opposed to apps. This offers several advantages.
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Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon the expertise of Nike’s newly acquired metaverse agency, RTKFT, in order to facilitate a gaming experience that was Nike-branded and, crucially, allowed users to buy virtual goods from Nike itself.
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The metaverse continues to be a nebulous ball of hype and speculation. That sounds like a slam but it’s not – the metaverse follows patterns of past hype cycles as it tries to define itself. Like the web, it will eventually materialize in ways we’re not talking about today.
Read more🟣 SC 🔘 Arch
From Dubai, United Arab Emirates, to Seoul, South Korea, to Santa Monica, California, a growing number of cities worldwide are exploring how they can deploy metaverse technology to more effectively administer public services, engage residents, and boost activity with businesses or downtown areas.
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