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73 posts tagged with "Spatial Computing"

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🟣 SC: Spatial Computing 🌀 DTech: Digital Technologies

There are many companies angling to make money in the metaverse at the moment, but far fewer trying to use its technology for public good. The World Economic Forum hopes to change that with the Global Collaboration Village, which will be introduced at Davos this year ahead of a full rollout. The virtual village has been designed to function—and look—like the real Swiss town, except that here the people convening in co-working spaces, attending conferences in government buildings, and browsing museums will be doing so as avatars

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🟣 SC: Spatial Computing

In their twenty years of existence, smartphones taught us that “being mobile” and having the internet in our pockets offers enormous benefits for everyone. But the smartphone also showed us that—perhaps more than ever—we’re slaves to our screens. Years after evolving from being chained to a desktop, we still need to liberate ourselves from doing everything on the computer’s terms.

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🟣 SC: Spatial Computing

We use them everyday, be it handheld or atop a desk. My Creative Monologue this time discusses the positive and negative sides of screen development, and how we are using them for videos, websites and UI.

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🟣 SC: Spatial Computing 🌀 DTech: Digital Technologies 🔴 HCI: Human-Computer Interface

For creators in these fields and many more, there’s a growing need for better visualization techniques. Creators need to be able to see their digital 3D creations in a new way — and now, with ASUS Spatial Vision, they can. Debuting in our new ProArt Studiobook 16 3D OLED and Vivobook Pro 16X 3D OLED, this revolutionary tech allows creators to see their work in three dimensions, no bulky glasses required.

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🟣 SC

Altogether, Wendy’s execution is a model for how brands should be thinking about the metaverse. Rather than getting carried away with selling virtual goods or treating it as a revenue center (as some brands are doing), it should simply be considered as an additive marketing channel.

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🟣 SC

Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon the expertise of Nike’s newly acquired metaverse agency, RTKFT, in order to facilitate a gaming experience that was Nike-branded and, crucially, allowed users to buy virtual goods from Nike itself.

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🟣 SC

The metaverse continues to be a nebulous ball of hype and speculation. That sounds like a slam but it’s not – the metaverse follows patterns of past hype cycles as it tries to define itself. Like the web, it will eventually materialize in ways we’re not talking about today.

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