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17 posts tagged with "metaverse"

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The official Welsh governmental tourism board has debuted a browser-based Metaverse experience to promote the region’s cultural destinations ahead of a traveller’s journey. Metaverse platform provider Spatial is powering the Welsh Metaverse. The immersive service is highly accessible to demographics who may not be familiar with Metaverse platforms. By leveraging Spatial’s framework, Welsh officials can provide a browser-based experience ready for anyone using a smartphone, tablet, laptop, computer, or Meta Quest headset.

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Visit Welsh Metaverse

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Why the term Metaverse took hold, specifically, is an unknowable question. “Cyberspace” seems to have been left behind — probably because it was too commonly used to skeuomorphically describe where online “things” “resided” in the 1990s — while the “Matrix” was likely impaired by the blockbuster success of the film of the same name. Maybe the “Grid” was too similar to other already-popular terms such as the “power grid.” Virtual reality never really went away, which is problem number one, but it was also too firmly associated with hardware, problem two, and those products were typically considered flops and “uncool.” Three strikes. VR-adjacent terms, such as AR, the newer MR, and newest XR, brought their own taxonomy problems and, in an inversion of VR’s problem, lacked products that would have given consumers an intuitive understanding of one versus another.

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This coming week, hundreds of thousands of people are expected to congregate with their avatars in Second Life to celebrate the pioneering virtual world’s 20th birthday. There will be live music, DJs, dance performances, and a massive bazaar with more than 1,000 vendors hawking avatar clothing and other digital creations.

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Around 8 months ago I wrote a post here explaining how the metaverse concept is not a singular destination but just multiple layers of digital reality all around us to tap into whenever and however we choose to. This is primarily why so many projects have failed already, including Meta’s own Horizon Worlds which wanted us to log into a virtual rendering of the same environments we inhabit today.

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