🟣 SC: Spatial Computing 🌀 DTech: Digital Technologies
A recent invention by a research team led by Professor Lim Chwee Teck (Dept of Biomedical Engineering and Director of the Institute for Health Innovation & Technology, iHealthtech) promises to substantially enhance a user’s sense of touch in virtual reality (VR), with the aim of delivering a more authentic and immersive experience within the metaverse.
Read more🟣 SC: Spatial Computing 🌀 DTech: Digital Technologies
There are many companies angling to make money in the metaverse at the moment, but far fewer trying to use its technology for public good. The World Economic Forum hopes to change that with the Global Collaboration Village, which will be introduced at Davos this year ahead of a full rollout. The virtual village has been designed to function—and look—like the real Swiss town, except that here the people convening in co-working spaces, attending conferences in government buildings, and browsing museums will be doing so as avatars
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The image of people walking down a city street, staring into their phones, blissfully unaware of the world around them may be the ultimate symbol of the 21st century. In the last 20 years, humans have changed how we look at the world.
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Altogether, Wendy’s execution is a model for how brands should be thinking about the metaverse. Rather than getting carried away with selling virtual goods or treating it as a revenue center (as some brands are doing), it should simply be considered as an additive marketing channel.
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Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon the expertise of Nike’s newly acquired metaverse agency, RTKFT, in order to facilitate a gaming experience that was Nike-branded and, crucially, allowed users to buy virtual goods from Nike itself.
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From Dubai, United Arab Emirates, to Seoul, South Korea, to Santa Monica, California, a growing number of cities worldwide are exploring how they can deploy metaverse technology to more effectively administer public services, engage residents, and boost activity with businesses or downtown areas.
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They may be also one of the more tangible opportunities for cities in the race for the so-called metaverse, an immersive network of virtual worlds that some leaders believe to be the future of urban living. Using 3-D mapping and analysis of static and real-time data, municipalities and businesses are increasingly adopting digital twin technology — although many of its potential uses remain aspirational thus far.
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