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🟣 SC

When virtual objects move or interact in a way that feels unnatural, this breaks the sense of realness by creating a visual “hiccup” that sticks out and disrupts the user experience. With MR apps, the seamless and physically accurate blending of virtual and physical objects is paramount for preventing these types of user experience breaks.

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🔵 FS

The foundation of generative AI is data from the past. This raises a question: how does the past generate a future? The human answer to this is embedded in ideologies. We arrive at a set of values, and engage in social arrangements that reflect those values. We sustain these beliefs by confirming those values through the films we watch, the media we consume, the conversations we have and who have them with.

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🟣 SC

BMW aims to educate the public about the role of mixed reality (MR) technology in regard to the future of passenger economy and entertainment. That said, this isn’t some boring classroom type of education or your average MR gaming experience using a handheld controller. The immersive experience that BMW created using VR allows drivers to feel the vehicle’s various features and interact with its surroundings in real-time. It’s unlike anything that’s been done before, according to Hountondji.

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🔘 Arch

The rapid ascent of electric vehicles has presented designers and carmakers with an intriguing opportunity to rethink the service station. And while most current EV charging facilities are more infrastructure than architecture, a radically new type of service station is on the horizon that takes advantage of the time gap people spend waiting for their cars to charge.

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🔘 Arch

Phoenix has been 110 degrees Fahrenheit—or hotter—for nearly a month. Sanbao, China, reached a record high of 52.2 degrees Celsius (126 Fahrenheit). In Iran, the heat index hit 66.7 degrees Celsius (152 Fahrenheit), near the limits of human survival. This isn’t the new normal—as climate change progresses, the world will get even hotter. Here’s how cities are racing to adapt.

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🔘 Arch 🟣 SC 🟠 Des-fi 🔵 FS

IDEO decided to take the 100+ stakeholders through a futuring process designed to help them envision desired futures that might feel out of reach based on their day-to-day experience. As part of this, the team wanted to create a tangible visual experience that felt both nostalgic and forward-looking. And so we looked to the retrofuturism of the View-Master.

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