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Described by Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign. The creative concept intends to reference the rich biodiversity of rainforests and was developed in collaboration with fashion designer Johanna Ortiz. Visitors to Nespresso boutiques worldwide will encounter an "extraordinary showcase" using augmented reality (AR) and sound technology.
Read more🟣 SC 🔘 Arch
Read more🔘 Arch 🟣 SC
Over the past couple of decades, artists and designers have developed augmented realities that propose vastly different, and often more radical perspectives of what a digitally-enhanced public realm could look like. Unlike Matsuda’s unsettling vision of AR as a layer of perception primed for economic exploitation, many AR projects instead provoke critical questions about the implementation of this novel technology and its potential to shift both the everyday experiences and political economies of architecture and cities. What does it mean to filter public space through a highly personalized form of digital sensing?
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