14 posts tagged with "Augmented Reality"

🟣 SC

If the company’s eye-tracking is as precise (and accurate) as they claim, it would be a major win because it could enable the device to function as a genuine AR contact lens capable of immersive experiences, rather than just a smart contact lens for basic informational display. Mojo Vision does claim it expects its contact lens to be able to do immersive AR eventually, including stereoscopic rendering with one contact in each eye. In any case, AR won’t be properly viable on the device until a larger field-of-view is achieved, but it’s an exciting possibility.

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🟣 SC

Described by ​​Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign. The creative concept intends to reference the rich biodiversity of rainforests and was developed in collaboration with fashion designer Johanna Ortiz. Visitors to Nespresso boutiques worldwide will encounter an "extraordinary showcase" using augmented reality (AR) and sound technology.

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🟣 SC 🔘 Arch

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🔘 Arch 🟣 SC

Over the past couple of decades, artists and designers have developed augmented realities that propose vastly different, and often more radical perspectives of what a digitally-enhanced public realm could look like. Unlike Matsuda’s unsettling vision of AR as a layer of perception primed for economic exploitation, many AR projects instead provoke critical questions about the implementation of this novel technology and its potential to shift both the everyday experiences and political economies of architecture and cities. What does it mean to filter public space through a highly personalized form of digital sensing?

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